Paul Berntsen comes from a long line of bakers. He belongs to the fifth generation in this family. In 1992, he opened his own bakery on the Kerkstraat in Didam. He rapidly became the best-known baker in the region and was elected ‘Champion Baker of the Netherlands’. His passion: baking traditional bread, but in a modern way and using only the best raw materials, so that the pure flavors are perfectly preserved. His goal: to provide the very best quality and service - always.
The possibility to design edible labels with a custom print makes wafer paper perfect for edible branding purposes. Get inspired by this Dutch baker who uses edible labels with his logo to give his product a personal touch and stay recognizable while customers enjoy his bread.
Paul has been using Primus wafer paper labels for many years. The labels offer great added value, creating brand experience and communicating flavor and variety on the products themselves. Especially when you offer no less than 80 types of bread and 65 different types of bread roll, in store and online.
“Using our own labels on our products has many benefits. It’s pretty amazing to see your own brand on the kitchen table. If you’re proud of your craftsmanship, you’ll want to show it off!“