Primus is a private, family owned company.
With sustainability as our business driver, we enable customers to share their brands so that consumers can relate with the food they eat.
W.W. Smits (MSc) graduated in Food Management at Wageningen University in the Netherlands. Wouter wrote his thesis on potato snacks at Lays (PepsiCo International) and joined DSM Food Specialties afterwards where he worked for 10 years in various operational and commercial management functions. During that time Wouter has been expatriated twice, both to China as well as to the USA. In August 2016 Wouter decided to join Primus Ouwelfabriek B.V. as Commercial Director. Wouter is father of three sons and currently lives with his family in Baarn, the Netherlands.